We have a bold vision for children worldwide and are thrilled to share our new brand with you.
“We envision a world where every child thrives in a loving family, a safe community, and a child-friendly society.”
Together, we’ve been protecting childhood for a long time. That mission—and CERI’s work across the globe—is still the same.
Psalm 82:3 says, “Defend the weak and the fatherless; uphold the cause of the poor and the oppressed.” And James 1:27 reminds us “to look after orphans and widows in their distress”.
God has called us to stand up for kids without a family. For years, you’ve helped us do just that. But with over 2.7 million children living in orphanages, 10 million displaced children, and 356 million more living in extreme poverty, there is still work to do.
Children are separated from their families for a number of reasons—not just the death of one or both parents. Whatever their situation, children around the world need our support in order to grow in the best environment possible: a loving family. And as we look to the future, we see new opportunities to protect the childhood of even more kids.
Why the new brand?
Our new brand is about so much more than a logo. It’s about capturing the innocence and joy of childhood. And it’s about telling a story of hope.
Each of us only gets one childhood, and we believe every childhood is worth fighting for. The feeling of playing hopscotch on a warm day with friends or settling in for a meal around the table with family… these are the moments we work to protect.
With a fresh font and bright colors like orange, yellow, and coral, our new brand captures the hope and joy of childhood. This helps us tell the CERI story powerfully across the globe.
What does the logo mean?
Our new logo is made up of 4 parts. Each one stands for the tangible work we do to protect children.
- We care for children by meeting all their basic needs.
- We strengthen the family to provide everything a child needs to grow.
- We work with community leaders to provide important services for families.
- We partner with governments to change systems and develop laws that help children thrive.
As we begin a new chapter for CERI, we invite you to recommit to God’s call to care for orphans and their families. Galatians 6:9 says, “Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.”
Millions of kids are living without a family. Millions more are at risk of losing theirs. We know that family changes everything, and with God on our side, positive change is possible.
