Melanie Cruz

Development Business Analyst

Melanie Cruz is a Development Business Analyst at CERI. With over 12 years of marketing experience, including six years of progressive CRM experience, she previously worked as a marketing operations and CRM administrator in the economic development field and as an overall marketing professional in the B2B tech sector. She holds a bachelor’s degree in business administration with a concentration in marketing and a master’s degree in digital graphic design and brings a strategic, technical, and creative approach to the team.

Iqale kanjani: 

While working in marketing roles in and around the tech sector, Melanie found herself drawn to the operational side of things: gathering requirements, looking for ways to optimize processes in systems, managing data, and being the liaison between teams. That curiosity eventually led Melanie into Marketing Operations and overall CRM work, which has been her path to becoming a Business Analyst at CERI.

Kungani CERI? 

Melanie believes CERI’s mission is meaningful and feels connected to the mission, and enjoys being part of the team.

Behind the Scenes

Melanie loves to contemplate life and meditate. She finds joy in relaxing spaces, reading, learning, and being with her dog and her fiancé.

Kusho ukuthini Ukuvikela Ingane: 

It means taking care of the first stages of a human being’s life, such as providing safety, stability, support, nonviolent communication, and opportunities to grow, among other things. Anything a child experiences will impact their adulthood, and we should all be aware of it.

Inkumbulo Yengane Eyintandokazi:  

Her favorite childhood memories include spending time with her parents and sisters, traveling with them, and laughing together. She was also blessed to have spent time with her grandparents, aunts, uncles, and cousins.